Is your online store ready for Black Friday 2011 and Cyber Monday 2011?

November 4th, 2011

shoppingBlack Friday & Cyber Monday are extremely popular shopping days! Why? The deals, coupons & freebies! Oh my! I’m excited just thinking about it!

Black Friday is always the day following Thanksgiving Day here in the US and marks the beginning of Christmas Shopping. This is traditionally meant for brick and mortar retail stores, but you can also get in on the action!

Cyber Monday is the first Monday that follows Black Friday. This is the day that many online retailers focus on. Since people are typically running around in the early hours of the morning on Black Friday and of course you need naptime after all the exhausting shopping!! Being online is far from many of their minds. That is why Cyber Monday is especially important to online retailers.

Many retailers are already advertising deals for Black Friday & Cyber Monday. Are you among them?

Have you been dealing with your wholesale suppliers about offering any additional discounts for this day or maybe at least be able to offer Free Shipping?

If not, you need to HURRY! Planning for these types of days should happen at least a month or more in advance!

You should already have web pages dedicated around these days and have already started advertising for them.

Some sites to promote your deals, you ask?

Here are some great ones to check out;
Black Friday Ads http://bfads.net/

Black Friday @ GottaDeal.com http://blackfriday.gottadeal.com/

Black Friday Info http://www.blackfriday.info/
Creative Commons License photo credit: tinou bao

Starting Your Internet Business Right – New for 2011-2012

November 3rd, 2011

newspaper
Great news!!

Our most popular free eBook, that has helped millions of people start their internet business the right way, has just gotten better! From updated resources for 2011 & 2012 to new content including Marketing strategies!

If you are starting an online business or struggling with your current online business, then this eBook is for you! And best of all, it’s FREE!

Get the new copy here! http://www.worldwidebrands.com/wwb/kh_freeebookHOME.asp

Creative Commons License photo credit: kevin dooley

Beware of Drop Shipping ‘Agents’

October 27th, 2011


Using a Drop Shipper is a great way to sell products on the Internet. A legitimate Drop Shipper is a manufacturer or a wholesale distributor who will send products one at a time directly to your customers for you, from the warehouse.

You never have to buy inventory up front, and you never have to pack and ship products yourself.

All you do is place images of those products on your Auctions or Web Site, and you collect on every sale without ever touching the product.

Here at Worldwide Brands, our entire business is dedicated to making sure people have accurate, up to date information about legitimate Product Sources such as Drop Ship Wholesale Suppliers.

As we warn throughout our site, there is one constant thing in Internet Drop Shipping that you need to watch out for. Over and over again, you are going to see companies who do their best to make you think they are real wholesale drop shippers, when they are NOT. Companies who are NOT real drop shippers are middlemen whose sole business is to dip into your profits, by getting in between you and the real drop ship supplier.

Drop Shipping ‘Agents’ are a particularly interesting example of this. You see, they DO provide access to one, two, or maybe a few REAL drop shippers. However, they are STILL a MIDDLEMAN.

There are two problems with using Drop Shipping ‘Agents’.

They ARE middlemen. They charge you recurring monthly and/or annual fees that you should not have to pay in order to access the real drop shippers they provide access to. You should never pay a recurring fee for the ‘privilege’ of placing orders with a real drop shipper!

You’ll find the competition impossible to deal with. Most of these ‘Agents’ only give you access to one drop shipper. Even those ‘Agents’ who give you access to several drop shippers (and charge you more for it!) are doing something that can bury your business before it gets started. They are causing intense competition! They are going to advertise their service all over the Internet. Thousands, or even tens of thousands of people will pay for it. Guess what happens then? YOU, and all of those thousands of others are all trying to use the SAME small handful of Drop Shippers!  The competition becomes way too intense, and you’ll never sell anything!

Let’s take a step back and go over the whole issue.

A real wholesale drop shipper ALWAYS owns their OWN warehouse. They have offices in, or attached to that warehouse. It’s a physical building, with walls, windows, doors, maybe a few trees outside on the lawn. There is a loading dock, where trucks back up and deliver pallet loads of products. They have people working for them in that warehouse. The people who run their web site peek their heads out of the office doors and say, “Hi, Wanda!” and, “Hey there, Mike!” to actual human beings who work there, receiving inventory from manufacturing plants, packaging orders for drop shipping, putting a new filter in the Coffeemaker, etc.

Drop Shipping “Agents” work very hard to make you think they own their own warehouses. There are some who are very good at that. They tell you that you can access thousands, or even tens of thousands of products from their ‘warehouse’, or from many of their different ‘warehouses’ in different locations.

Again, here’s the first important part. Drop Shipping “Agents” do NOT own their own warehouses. They are MIDDLEMEN.

No matter how many products or warehouses these people claim to have, they don’t have a single one. They’re just sitting in a house or a rented office somewhere, thinking up clever web site text and new ways to make you think they are the real thing.

Some of them are even more clever. There are ‘Agents’ out there who will actually TELL you that they ARE ‘Agents’. They’ll tell you that even though they ARE ‘Agents’, they don’t really make any money by acting as a middleman. Some of them want you to believe the do it out of the goodness of their hearts. Others will tell you that they make their money only from your ‘Membership Fees’. However they say it, they usually bury this information in their sites, hoping you won’t pay attention to it, and they sugar-coat it in such a way that it sounds really good to you if you DO realize what they are up to.

Here’s how they operate:

1. They go out on the Internet and find one, two, five, or maybe even ten real wholesale drop shippers.

2. They contact these real drop shippers, and say, “Hey, send us a list of your products and a bunch of pictures, and we’ll help you sell them online through OUR order system”. Most real wholesalers know better than to deal with something like that. However, there will always be some who will go along.

3. They create a web site that makes it look for all the world that they are the Universe’s Answer to Drop Ship Warehousing and Wholesaling.

4. The small ones simply have one group of products you can order. When you place an order, they will turn around and send that order to the real drop shipper, who will send it to your customer.

5. The bigger ones will tell you that they have a whole bunch of “warehouses” all over the place, with clever names. North Warehouse. South Warehouse. East and West Warehouses. Pink Warehouse. Blue Warehouse. Plaid Warehouse. You get the idea, right? They’ll tell you that you can order from any one of those “warehouses”, for a price. Some of them give you one or two “warehouses” for your initial ‘Membership Fee’, and then jack up the ‘Membership’ cost if you want to order from more of their “warehouses”. Again, these people don’t have any warehouses! Their “warehouses” only exist in cyberspace! Each “warehouse” is nothing more than a collection of product images that these middlemen got from a wholesaler that YOU should be working with DIRECTLY, instead of paying some ‘Agent’ a FEE for the privilege. When you place your orders, those orders will simply be turned around by the ‘Agent’ to the real drop shipper for fulfillment.

Some of these “Agents’ will tell you that it’s better to work with them, even though they ARE ‘Agents’ because they are “centralizing” your ordering and shipping. Believe me, we’ve been in this business a long time, and we’ve never seen an ordering or shipping issue that was enough of a problem to justify ordering through middlemen. Not ever.

Is this illegal? No. Is it a Scam? No, not usually. It’s just a very poor business idea, in our experienced opinion.

Think about it the second part of the problem again. These people are offering you an indirect (middleman) route to a small handful of drop shippers. They’ll promote that same small handful of drop shippers to tens of thousands of people like yourself. Do you really think you’ll be able to compete with thousands, or tens of thousands of others, who are all trying to sell the same products from the same small handful of drop shippers? Not a very pleasant thought, is it!

Would you say it’s a good business decision to take a middleman route to a very small number of drop shippers being used by a huge crowd of others?

The answer is obvious, of course.

Creative Commons License photo credit: iboy_daniel

Creating a Website that Sells – How to Keep and Convert Shoppers

October 18th, 2011

Shopping and cooking
Designing a good sales website can be the difference between losing a customers and making a sale. You’ve got ten seconds to capture a shopper’s attention and convince them to stay—that’s how long it takes people to decide to keep reading, or move on.

Make Your Site User-Friendly
You need to plan your website carefully to make it really sell your product:

1. Have an attention-grabbing headline that tells customers what they’ll gain by staying. It should list some clear, compelling benefits—what they’ll learn and what kind of information you’ll provide.

2. Keep your website clean and simple. It should be easy on the eyes, with no more than a couple of key colors and a couple of easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.

3. Use more sales copy and fewer images. Images should be used strategically to support the sales copy, not vice versa.

4. Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask potential customers to click, you lose some.

5. Make your sales process quick and painless. Don’t use hidden links. If you want people to buy from you, you have to make it obvious how.

Develop Your Customers’ Trust
Your website has to convey credibility and professionalism—people won’t buy from you if they don’t trust you. There are two main ways you can build your customers confidence in you:

1. Share your qualifications: how you got here and why you’re able to help them. Don’t just bullet-point your credentials—talk to them. Relate your experiences and explain how this product has helped you—let them see there’s a real person behind the site. Create an About Us page!

2. Use testimonials from people who’ve actually used your products. Video, audio, and written testimonials accompanied with customer pictures are proven tools for creating credibility with consumers. Make sure your testimonials have actual, measurable results people achieved using your product.

Create Customer Loyalty
Sharing relevant, interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, post articles about great destinations for camping, or tips for staying safe in the woods. Give people a reason to come back to your site—there’s a good chance that, while they’re there, they’ll buy something. By educating your customers, you create a sense of loyalty that will make them want to buy from you rather than your competitors.

Creative Commons License photo credit: mcmorgan08

Sourcing Liquidations: The Ups and Downs of Reselling Them

October 13th, 2011

boxes
Liquidated products are Customer returns and overstocks at retail stores. These types of products can be an excellent channel for acquiring merchandise at rock-bottom prices. Both provide distinct advantages and drawbacks you should consider when deciding which is right for your eBiz:

Customer Returns
Advantages: These tend to be popular, in-vogue products—they were purchased for a reason. Many were returned only because the size, color, or model was wrong, and are in perfect shape.
Drawbacks: You’ll get a higher rate of items cosmetically damaged or defective. Some didn’t work to begin with. Some the customer broke or defaced.

Overstocks
Advantages: Over 90-95% of overstocks should still be in perfect condition. Many are even in their original packaging.
Drawbacks: There wasn’t enough demand for the original retailer to move these items, even at deeply discounted prices. So it might be more difficult for you to sell them as well.

Many resellers feel these are acceptable risks. When you’re buying product pallets for pennies on the dollar, you’ll likely have plenty room for a solid profit. Plus liquidated products are great for loss leaders in your store.

When selling online, it is best to look at all different channels for getting products, drop shipping, buying in bulk and liquidation. All of these channels together can result in a very profitable business.

So how do you find liquidations? In our Product Sourcing Tool at http://www.worldwidebrands.com we have a liquidaiton section, as well as liqudation auctions that you can view and purchase.

Sometimes you can also locate local warehouses that offer liquidated merchandise by the pallet load from local businesses. A simple search in your Yellow Pages would help you find them.

Creative Commons License photo credit: timsamoff

Keeping Up Appearances: Building Customer Confidence

October 10th, 2011

cash registerBefore purchasing with you, buyers must perceive that your business is legitimate and real. But establishing customer  relations takes time. And if they don’t feel comfortable buying from you, you’ll never get a chance to develop those relationships in the first place!

Image Is Everything
Here are some simple ways to impress would-be buyers and put a professional front on your eBiz:

1. Provide a toll-free number on your website. Making it easy for customers to reach you tells them you value their time and business. Check out RingCentral.com for their very affordable plans.

2. Get a Business Mailing Address, through the UPS Store or MailBoxes, Etc. Using a P.O. or an obvious home number, like 313 Lark Lane, Apt. D, as your business address, detracts from your credibility as an established retailer. Having a business mailbox not only projects a larger corporate image, but also provides benefits like 24-hr access, package notification, and mail holding and forwarding.

3. About Us. Make sure to have an about us page that reflects who you are as a business and don’t be afraid to be a little personal! A buyer that understands what your business is all about and learns a little about you, may be more inclined to purchase from you.

4. Great Layout. Have a great easy layout to your website and make sure that all your images are clean, organized and all the same size. Taking care with your website and images will show that you care about the appearance of your business.

All of the above recommendations are easy to implement and include. Add some personal touches, don’t be afraid to ask friends and family for feedback and ask yourself some questions; Does this online store look credible? Would I buy from this store?

Creative Commons License photo credit: skpy

All Things Being Equal: Taking Your eBiz Seriously

October 3rd, 2011

Business is business, online or elsewhere. If you’re serious about making your living online, you need to follow the same strategies you would for running any brick-and-mortar operation.

1. Get Legal – You have to have a registered business name and a tax ID if your state calls for it. Remember, you want to buy products at wholesale and you want to resell them. That means taxes! So registering your business is extremely important.

2. Have a long-term plan – Look down the road. Think where you’re taking your business, and how you’re going to get there. Writing up a business plan can help you with this. You can find templates for business plans online.

3. Always test your products and marketing tactics. During a testing period, focus on performance, not profits. If you lose a little money, you’ve still gained because you’ve learned something that didn’t work.

4. Be customer-oriented. Look at things from your customers’ perspective. Treat them as you’d want to be treated. Answer questions promptly and most importantly, be courteous.

Selling online in many aspects is a little different than selling in a physical store, but it’s still a business. If you treat it as such, you’ll have more success and a much better return on your investments.

Time is Money: Organizing your Online Business

September 29th, 2011

The almighty mouse
Running your own home business means that you have to do it all. You don’t have employees and the office space as traditional companies do. So as an eBiz owner, you need to manage your time and space effectively so you can concentrate on selling. Finding more time comes only through efficiency and organization.

Some tips for streamlining your business:

1. Get to know your computer. You are working with it everday. If you don’t understand how to properly use your computer, you will struggle. Take some computer classes!

2. Take advantage of the tools your applications, such as Excel and Outlook, provide. For example, you can set up Outlook to redirect emails with certain keywords in the subject line into specified folders, saving you hours of sorting everyday. You can also color emails from certain people allowing you to quickly see emails you need to address right away.

3. Use a bookkeeping solution, like QuickBooks to track your money. It may cost you time upfront to set it all up, but once you organize your finances, you’ll gain it back on the backend.

4. Organize your paperwork. With an online business, you could almost elminate the need to have paperwork. But inevitabley there will be some paperwork involved. Make sure to keep your papers organized in files and organize them in a file organizer to quickly locate if needed.

5. Simplify your shipping processes. If you are shipping your own products, structure your workspace so your packing materials are at your fingertips. The more movements you make for each package, the more time you spend—that can really add up on high-volume sellers.

6.  Shut the door. Make sure to keep your home office away from the main areas of the house. You need a place to shut yourself in, to keep away distractions.

By making good use of your time and space, you gain freedom to focus on growing your business.

Creative Commons License photo credit: lastquest

Going Separate Ways: How to Protect Your Personal Credit

September 22nd, 2011

Credit Cards
Too many times, small business owners lump personal and business credit together. This presents several problems:

1. Your business experiences ups and downs and those downs can put your personal finances at risk. Missing just one payment can send your interest rates soaring.

2. Using personal credit to cover start-up expenses will drop your credit score, which will, in turn, negatively impact your insurance premiums and the interest rates you can get.

3. The extra money your bad credit will cost you is money you could be investing in your business.

It’s to your advantage to structure your business as a corporation or an LLC, and establish credit in your business’ name. That way, if you max out your business credit card, it won’t affect your credit score.

At some point in your business, you may need to borrow money. That’s why you must plan ahead – so you can get the best deals possible.

To authorize a business credit card, an issuer will likely require a personal guarantee. When deciding with whom to apply, keep in mind these key factors:

Does this card-issuer report to your personal credit report?
-Most don’t, but you should ask to be sure.

What’s their interest rate and terms?
-Don’t just look at the starting rate—READ THE FINE PRINT. Is the rate fixed or does it jump in six months, or if you’re late with a payment? Do you have to make so many purchases to keep the rate low? Understand the terms and conditions, so you’re aware up front what you’ll be paying.

Creative Commons License photo credit: Andres Rueda

Your Smartphone – One of the best Tools for your Online Business

September 12th, 2011

iPhone

You can’t deny that in this world of fast paced information and always on the go, that your cell phone is one of the most valuable pieces of technology that you own. For an online business person, having a Smartphone such as an iPhone, Blackberry, Android (and the list goes on and on), is an even more valuable Tool in your arsenal.

First, phones like these already come equipped with many tools that you can utilize for your online business. Such as the calendar, email, internet & usually a notes section.

On top of the already installed tools you can use, there are thousands upon thousands of apps to choose from to personalize your phone to suit your business needs.

Some of my favorite FREE business apps:
eBay Mobile – This app allows me to shop, view my online auctions, check sales and even create and post listings to sell things! Never miss a question from a prospective buyer & monitor your eBay sales from anywhere.

FedEx Mobile – I can easily manage my shipments on the go with this app. I can track shipments, create shipping labels, find FedEx locations and estimate shipping costs and delivery times.
(other shippers have apps as well. UPS Mobile, USPS Mobile and etc)

Documents Free (Mobile Office Suite) – This great free app allows me to edit and manage spreadsheets and text files. I can also sychronize this with my online Google Documents account to retrieve files on my computer.

CardMunch – Business Card Reader by LinkedIn – Meet a lot of business people or go to a lot of trade shows and get a lot of business cards? Instead of carrying all of those business cards around or entering all of the contacts in one by one, use this app! You “scan” the business card into the app and it then converts it so it will go into your phone contact list. If you don’t want all of those people in your phone contact list, you can save them in the app instead for sorting.

Chase Mobile Banking – I know that not everyone has a Chase bank account, but, this app has to be one of my favorites. This app allows me to view my balances and recent transactions. But my favorite feature is the deposits section. With this app, I can “scan” checks to deposit directly into my bank account. I never have to leave home to deposit checks! Maybe your bank offers an app such as this one!

There are a lot of other great free apps that you can download to your phone to help you with your online business and there are some great paid apps as well. When looking at apps to buy, always check to see if they have a Free “Lite” version first so you can be sure it’s something that you want. If they don’t have a Free version, I usually check out their website or check out what other people have to say before buying and downloading it.

Now for some exciting news!

Worldwide Brands has created a Product Sourcing Tool app for iPhone/iPad/iTouch and the Android! This app will connect with your membership at Worldwide Brands so you can search for wholesale suppliers while out shopping! Or if you are at a trade show, you can check the Market Research on the products before committing to buy. This is a must have for any online retailer that continues to source products for their business. Go HERE to get the app!

Creative Commons License photo credit: William Hook